Press releases

Introducing the “Product of the Year”

Pulire Verona will host a new product award based on the market’s response

The wait is almost over for the debut of the new award. The organizers of the Verona international PULIRE 2019 event are recognising the research done by the companies operating in the professional cleaning industry and the effectiveness of the products brought to the market.

The organizer of Pulire and AfidampFAB, the Italian trade association for cleaning industry manufacturers and environmental hygiene, have jointly established the “Product of the Year PULIRE 2019” to draw attention to and reward the development of innovative solutions, ideas, and designs in the industry. The first edition of the “Product of the Year PULIRE 2019” will be celebrated during Pulire 2019 in Verona from 21 to 23 May 2019.

 Participation in the “Product of the Year PULIRE 2019” is reserved exclusively to companies participating in the Pulire 2019 event as exhibitors and co-exhibitors: Italian and international companies that manufacture machinery, accessories, mechanical, electrical and electronic devices, equipment, chemical products, paper, textiles, cleaning cloths, systems and services for professional cleaning. 

The values of quality, reliability, environmental protection, efficiency, ergonomics, and economy will distinguish the product that ultimately wins the prize.

The market plays an essential role, acting as a measure of the effectiveness of the products in the competition. Products introduced onto the market between 1 January 2018 and 31 December 2018 at the latest are eligible to compete.

After ten editions of the Pulire Innovation Award, we wanted to change the concept, but not the objective. The organisation has always held a keen interest in stimulating, incentivizing and promoting the study and commitment of the companies in research and performance. This year, the market will also have a say. Today, looking solely at the innovation of a product is limiting, unless viewed through the lens of how it is used and how popular it is”, remarked Toni D’Andrea, managing director of Afidamp Servizi, the company behind the prize.

Products that have already been submitted to award competitions held in previous trade show events are still eligible to be entered into the “Product of the Year PULIRE 2019” competition.

The jury will be comprised of highly regarded experts in the industry and international institutions.  Judges will assess the products submitted between 4 March and no later than 15 April 2019, based on the documentation provided. Each participant can submit a product to nominate (a limit of three (3) products per exhibitor).

The winner will be awarded in Verona, on the afternoon of the first day of PULIRE 2019.

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