Are you thinking of exhibiting your solutions at ISSA PULIRE?

6 good reasons to exhibit at ISSA PULIRE 2025

One of a kind in Italy

ISSA PULIRE is the only fully dedicated trade show in Italy of the professional cleaning and sanitization industry, and is one of the most important of its kind in Europe.

International networking

 ISSA PULIRE unites the global cleaning community. Exhibitors and visitors from around the world come here to shape the future of cleaning.

A longstanding tradition

 As ISSA PULIRE enters its 26th edition, it has become the supreme point of reference for anyone interested in promoting the values and culture of cleanliness.

Instructive and educational

 ISSA PULIRE also functions as a nexus of knowledge and practical instruction for industry professionals because it has always made the sharing of information central to its mission.

Size and reach

Jointly produced by the two largest industrial and trade associations in the Italian professional cleaning and sanitization sector, namely Afidamp and ISSA, the ISSA PULIRE trade fair is a commercially significant event.

Commercial benefits

ISSA PULIRE attendance statistics, which are verified and validated by ISFCERT, are a source of reliable data that exhibiting companies can use for strategic purposes.

Three opportunities you won’t want to miss

potential customers

ISSA PULIRE offers an exclusive opportunity to make new business contacts and acquire clients from around the world.

your profile

ISSA PULIRE gives exhibitors access to its social media channels and website, and includes exhibitors’ names in the official trade fair catalogue, which can bring your brand to the attention of thousands of potential contacts.

Lead the way
in innovation

As an exhibitor at the fair, you can show off your capacity for innovation and demonstrate your state-of-the-art technologies to an interested and motivated audience in search of quality goods and services.

Who visits ISSA PULIRE?

Cleaning professionals

At the ISSA Pulire trade fair, you can meet distributors, wholesalers, retailers, importers and service companies from all over the world, all of them on the look-out for innovative technologies and products that will enable them to deliver the highest quality to their customers. But there’s even more, because ISSA PULIRE is also the place to come if you want to reach out to facility management professionals who want smart solutions to maximize the efficiency with which they deliver their services.

End users

The trade show also attracts end users from other economic sectors, such as HoReCa, healthcare, education, operators of large transport hubs (airports and transport services), large-scale retail (malls, shopping centres, supermarkets), and other retail. ISSA PULIRE 2023 is taking place in conjunction with TUTTOFOOD, the international trade show for the agri-food sector, which is being held on the same dates and in the same pavilions as ISSA PULIRE, but on a different floor.

High-profile visitors

Every ISSA PULIRE show receives visits from company owners, CEOs, purchasing managers, and marketing managers from around the globe. Their interaction among exhibitors and their active search for new solutions for the world of cleaning, constitutes a fantastic opportunity for trade fair participants to pick up invaluable information from them, and to benefit from the experience of networking and comparing notes with the most influential players in the industry.


Possono essere esposti e promossi a ISSA PULIRE i prodotti e servizi dei seguenti settori: pulizia professionale; igiene e sanificazione ambientale; sicurezza; facility management; disinfestazione; lavanderia; servizi integrati (pulizia, manutenzione, guardiania, lavanolo, catering, assistenza alla persona, giardinaggio); sollevamento; car wash; logistica; prodotti e servizi correlati a questi settori (attrezzature, macchine, componentistica, accessori, abbigliamento, prodotti chimici, carta, fibre e panni, sistemi, software, servizi integrati, associazioni, enti, media).

È necessario chiedere una specifica autorizzazione all'organizzazione.

Exhibitor Login

IMPORTANT: The Reserved Area will be disabled at the end of the Reconfirmation Campaign.
These credentials cannot be used to access the Exhibitor Portal of Fiera Milano for which you will have to use the ones already received for the 2023 edition.